Anchor text links, feeding to a web site help the site improve the page rank with the search engines. Here are some tips on what you need to do.
Search engine optimization is a great game, just when you think you are on the right track the Search engines change the way they rank web sites. Probably to eliminate people taking short cuts.Exchange links are hard work and sometimes frustrating, but first hand I can tell you they do work.

Now the first thing to do is workout which key words best suite your site. For Example: what words do you want people to find your web site under. I first started by using my site URL, which is no good as next to no one will know the site so they won't be searching the text of the URL. You will need some sort of descriptive text like "Discount Shopping" which describes what the site is about.

Next you will need to find websites that this text can be placed on. There are many sites that offer link exchange services but be care-full as some of these site will have your penalized for gaining links to fast. Pages that have a common interest as your site give a better score than irrelevant sites, the same as sites that have higher page rank score better. Having said this it appears that nearly any link is worth something, it just may not be very much.

So the best way to start is to write some articles and submit to sites. If submitting to a number of sites, change the content for a better result. Forums and blogs also can be other ways of gaining links.Lastly e-mail relevant sites webmasters and ask for a link exchange, form a relationship with these sites and become an authority on your topic.

On my website I have a page where interested parties can send me a message saying they are interested in setting up an exchange with my site.
Link exchange with local special and improve your traffic and ranking.

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